More Than Just Cycling
Client: Plymouth City Council Youth Service / Cycling UK
Synopsis: The film takes a tour of youth cycling activities in Plymouth.
Brief: We’ve been collaborating regularly with Southway youth group since 2012. The youth work team had identified cycling activities as a particularly effective means of engaging young people. The film was to be used to advocate for better cycle facilities across the city, to demonstrate the positive value of cycling and highlight the passionate individuals working to increase opportunities for young people.
Our Approach: We worked with young people to identify relevant areas and activities to include in the film and spent several months over the summer of 2016 working with the groups appearing in the film, to capture the most relevant moments.